Global Couscous Market
The global couscous market was valued at USD 33.12 billion in 2022 and is expected to grow at a CAGR of 2.64% during the forecast period. This growth is fueled by increasing consumer demand for healthy, convenient, and versatile food options, as well as the rising popularity of Mediterranean and Middle Eastern cuisines worldwide.
Market Overview
Couscous, a traditional North African dish made from steamed granules of durum wheat semolina, has gained global recognition for its quick preparation time and adaptability in various recipes. Its nutritional profile—being rich in fiber and protein while low in fat—aligns with current health-conscious consumer trends. The market's expansion is further supported by the growing inclination towards plant-based diets and the increasing availability of couscous in diverse forms, including organic and gluten-free variants.
Market Segmentation
By Product Type:
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Moroccan Couscous: The most prevalent variety, characterized by its fine grains and quick cooking time.
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Israeli Couscous: Also known as pearl couscous, featuring larger, rounder grains with a chewy texture.
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Lebanese Couscous: The largest grain size, often used in more substantial dishes.
By Raw Materials:
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100% Durum Wheat Semolina: Dominates the market due to its high protein content and firm texture.
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100% Wheat: Offers a softer texture, catering to specific culinary preferences.
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Mix (Durum Wheat Semolina & Wheat): Combines the qualities of both grains for a balanced product.
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100% Maize, Barley, Rice, and Multigrain: Catering to gluten-free and health-conscious consumers seeking alternative grains.
By Thickness:
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Fine Couscous: Preferred for its quick cooking time and light texture.
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Medium Couscous: Offers a balance between texture and cooking time, making it versatile for various dishes.
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Thick Couscous: Suitable for hearty meals and recipes requiring a more substantial grain.
By Sales Channel:
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Supermarkets/Hypermarkets: Account for the largest market share due to wide product availability and consumer trust.
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Convenience Stores: Offer quick access to couscous products for on-the-go consumers.
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Online Stores: Experiencing rapid growth as consumers seek convenience and a broader product range.
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Others: Including specialty stores and direct sales channels.
Browse Full Insights:https://www.polarismarketresearch.com/industry-analysis/couscous-market
Regional Analysis
North America:
The North American market is experiencing significant growth, driven by the increasing popularity of Mediterranean and Middle Eastern cuisines and a growing health-conscious population. Major retailers are expanding their couscous offerings, including organic and gluten-free options, to meet consumer demand.
Europe:
Europe remains a dominant market for couscous, with countries like France, Italy, and the UK leading consumption. The region's strong culinary ties to couscous and a high demand for healthy, plant-based foods contribute to market stability and growth.
Asia-Pacific:
The Asia-Pacific region is witnessing robust growth due to changing dietary preferences, increasing disposable incomes, and the influence of global cuisines. Urbanization and the rise of health awareness are also contributing factors.
Latin America and Middle East & Africa:
These regions hold significant potential for market expansion, with traditional consumption patterns in North African countries like Algeria, Morocco, and Tunisia, and emerging interest in Latin American markets.
Key Companies
The couscous market features a mix of established players and emerging brands focusing on product innovation and market expansion, including:
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Bia S.p.A. (Italy)
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Usdurum
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Near East (Golden Grain Company)
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DARI (Morocco)
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Belazu Ingredient Company
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Wolfys
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Ainsley Harriott (Symingtons Ltd)
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Roland Foods LLC
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Casbah Natural Foods (Hain Celestial Group)
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PANZANI (Ebro Foods S.A.)
Future Outlook
The couscous market is poised for continued growth, driven by health trends, culinary diversity, and product innovation. Manufacturers are expected to focus on developing new flavors, organic and gluten-free options, and convenient packaging to meet evolving consumer preferences. The expansion of online retail channels and increasing global awareness of couscous as a healthy and versatile food option will further support market growth.
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