The global Matcha Biscuit Market is experiencing a robust surge in demand as consumers seek out functional snacks that combine taste and health benefits. Matcha’s reputation as a superfood—rich in antioxidants and amino acids—has positioned matcha-flavored biscuits as a go-to indulgence in the health-conscious snack segment.

According to Dataintelo, the Matcha Biscuit Market was valued at USD 527 million in 2024 and is expected to reach USD 910 million by 2032. This growth trajectory reflects a CAGR of 6.8% during the forecast period. Key contributing factors include increasing awareness of green tea’s health benefits, rising disposable incomes, and shifting consumer preferences toward premium and artisanal baked goods.

The market is particularly dynamic in Asia-Pacific, where matcha has long-standing cultural roots, and is rapidly gaining popularity in North America and Europe as a premium snack offering. Demand from millennials and Gen Z, who prioritize wellness and unique flavors, is further shaping market momentum.

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Market Growth Drivers

  • Health-Forward Snacking: Matcha contains catechins, known for their antioxidant and anti-inflammatory properties. This aligns with growing demand for snacks that deliver functional health benefits without compromising flavor.

  • Premiumization in the Biscuit Category: Consumers are increasingly willing to pay more for gourmet and unique snack offerings, especially those positioned as natural, clean-label, or artisanal.

  • Innovation in Product Formats: Companies are experimenting with gluten-free, vegan, and sugar-reduced matcha biscuits to cater to niche dietary segments, thus expanding the market’s appeal.

Key Market Restraints

Despite strong growth potential, the Matcha Biscuit Market faces a few constraints:

  • High Cost of Matcha Ingredients: Premium-grade matcha is expensive to source and process, which raises production costs and limits price competitiveness in the mass market.

  • Limited Consumer Awareness in Emerging Markets: While interest in functional foods is growing, knowledge of matcha’s health benefits remains low in several developing regions.

  • Shelf Stability and Distribution Challenges: Natural and organic matcha biscuit formulations can present shelf-life challenges, especially in tropical or humid climates, complicating global distribution strategies.

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Market Opportunities

As consumer tastes evolve and global food trends diversify, the Matcha Biscuit Market is presented with a variety of lucrative opportunities:

  • Expansion into Online and DTC Channels: E-commerce and direct-to-consumer models enable broader access and personalized marketing for matcha snack brands.

  • Cross-Category Innovation: Matcha biscuits with added proteins, adaptogens, or nootropics could appeal to the growing segment of performance-focused consumers.

  • Regional Expansion: Untapped markets in the Middle East, Africa, and Latin America offer room for growth with the right education and marketing strategies.

Market Segmentation Overview

By Product Type:

  • Conventional Matcha Biscuits

  • Organic Matcha Biscuits

  • Sugar-Free/Low-Calorie Variants

  • Gluten-Free and Vegan Options

By Distribution Channel:

  • Supermarkets and Hypermarkets

  • Convenience Stores

  • Online Retail

  • Health Food Stores

  • Specialty and Gourmet Outlets

By Region:

  • Asia-Pacific: Holds the largest share with Japan, China, and South Korea leading consumption.

  • North America: Rapidly growing interest in matcha as part of clean-eating and superfood trends.

  • Europe: Strong traction in urban centers with health-aware, high-income consumers.

  • Latin America & MEA: Emerging health-conscious demographics offer long-term potential.

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Market Dynamics and Forecast Outlook

The market is characterized by frequent new product launches, aesthetic packaging innovations, and growing shelf space in premium retail formats. Sustainability also plays a growing role, with consumers favoring brands that source matcha ethically and use biodegradable packaging.

Market Forecast (2024–2032):

  • 2024: USD 527 million

  • 2027: USD 688 million

  • 2032: USD 910 million
    CAGR: 6.8%

Notable Trends:

  • Rise in private-label matcha biscuits in developed countries

  • Fusion products like matcha-chocolate or matcha-coconut biscuits

  • Growth of snack boxes and subscription services featuring functional biscuits

  • Increasing visibility in health-focused cafes, boutique stores, and airline menus

As urbanization and health literacy increase globally, matcha-infused snacks are well-positioned to grow into a mainstream segment across the packaged food landscape.

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Conclusion

The Matcha Biscuit Market is at the intersection of wellness, indulgence, and innovation—making it a standout in the modern snack food industry. With consumers placing a premium on functionality, authenticity, and flavor diversity, matcha-based products are poised to move from niche to mass-market appeal.

Manufacturers that invest in sustainable sourcing, cater to evolving dietary needs, and embrace digital sales channels will capture significant market share. As global interest in Japanese and wellness-inspired snacks grows, matcha biscuits are set to lead a flavorful and functional future.